Your Most Valuable Marketing Asset Comments are off for this post Share this post: When I talk with and coach remodelers – often times, we find out that a good portion of their business comes from repeat clients. However, the majority of the marketing dollars they are spending are going towards looking for new clients… While there is a part of your plan that should be devoted to new client acquisition….don’t forget about those previous clients of yours. Remember, your previous clients: Buy quicker than non-customers (they already “know, like and trust” you) They refer more They cost you much less to reach and sell They spend more They have higher closing rates Your existing client base is your most valuable marketing asset! Be proactive in reaching out to them… Don’t neglect them… Educate them and continue to build “know, like and trust”… Our Remodelers Circle members have success when they are taking a proactive approach and reach out to their previous clients. Don’t reinvent the wheel – let us help you with our proven strategies that will keep your Previous Clients coming back for more. Add new tagMarketing